Posted on September 27, 2017
2018 Brings The Jeep Grand Wagoneer to Toronto and Mississauga
FCA exec Sergio Marchionne isn’t alone when he expresses genuine excitement about the soon-to-be-unveiled 2018 Grand Wagoneer. Based on the brand new 2017 Jeep Cherokee platform design, the new Wagoneer is poised to give Land Rover a run for the money in the upper luxury segment of the SUV market. Larger in stature than the Grand Cherokee, and stepping in where the Commander failed to succeed, it will be Jeep’s first three-row vehicle in ages.
With an earthy nostalgia that appealed to an 80s and early 90s upwardly mobile set, the Wagoneer packs some hardcore nostalgic clout. It’s timely revival brings to mind those wood-paneled, high-riding SUVs favoured by minivan-rejecting Yuppies headed for the local farmer’s market. The body and mechanicals barely changed from 1963 to 1991. The full-sized Jeep that would become the woody Grand Wagoneer wasn’t just a pretty face—it had genuine staying power. Back in the late 70s, the less luxurious Cherokee was a serious charmer. Jeep seems determined to rekindle that old-fashioned spark and bring it into the 21st century. We hope the build-up pays off soon. We’ve been patient here in Toronto and Mississauga since those rumours of a revival in 2014, but come on, Jeep, we’re ready for a test drive in the very near future.
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