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Fiat Chrysler Seeks Partner 4 Future Happy Merger

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Rushing into marriage is seldom a wise idea, and Fiat Chrysler big boss Sergio Marchionne is following the time-tested advice as he seeks a new perfect match for a company merger for FCA. As with romance, Marchionne has already experienced ups and downs, flirtations and rejections, but watchers of the beloved FCA brands are watching to see who swaggers forward with a hard-to-resist proposal.

Recently, it seemed as though Great Wall Motors of China might be a partnership candidate, but while the rumours were good for the Chinese automaker, they wobbled stocks on the US side of the pond. Love is never truly free of politics, after all. An even bigger concern is that the Jeep brand alone is worth an estimated 17 billion Euros, a figure some feel is Great Wall’s market capability. Any marriage is a family wide event, so what of the other FCA brand members beyond Jeep? If you take the Jeep name out of the equation, can wedding bells still ring quite as loudly? Time will tell. 

Financial analysts assessing the courtship between Great Wall Motors and FCA seem to lean toward keeping the potential admirer waiting for at least another 6 months. GM may have declined to partner up, but that doesn’t mean there aren’t numerous other interested parties. Holding out always presents certain risks, both in love and in business, but right now it seems prudent to stoke the coals of amore for a little bit longer. Who knows: as FCA weighs options, an even more ardent suitor might come forward with an offer too hard to refuse. We'll watch and wait here in Toronto and Mississauga and keep you posted.

Come see us at Ontario Chrysler. 

Categories: News, Jeep, Chrysler, Finance