Google Express Targets Amazon Online Shoppers
Posted on September 29, 2016
Google Express isn’t something Toronto residents hear too much about, but in the U.S. the dominant search engine’s delivery shopping service now has a 75 per cent reach across continental United States. That sounds like a lot, right?
Think again. Market size doesn’t necessarily indicate market share, and we don’t k now how many Americans even know about Google Express or are using it. What we do know is that Google Express is going after Amazon, the leading online shopping provider. More than half of U.S. online shoppers start their purchasing journey by searching right on amazon.com, so it stands to reason that a strategy to take back some of that shopper search volume is by offering something valuable of what Amazon provides.
After launching Google Express earlier, Google has now made itself available in many U.S. states including Vermont, Rhode Island, New Hampshire, Maine, Massachusetts, Connecticut, West Virginia, Virginia, Pennsylvania, New York, New Jersey, Maryland and Delaware. Approximately 70 million additional people now have access to Google Express after its recent expansion, and the innovator offers consumer products like clothing, electronics, beauty items, health products and dry goods from either a mobile app or the web.
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Where Google Express competes directly with Amazon is by offering a $95 annual fee to users for unlimited delivery of products. Google collects a percentage of an order which is handled by delivery and courier services.
Just like in the vehicle business, staying ahead of the competition means offering something that users need and want that the competition hasn’t provided. So what is Google Express really offering to overtake Amazon?
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and let us know if you use Google and how you would feel about Google Express appearing on the Canadian scene.