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Our Notes from Google's Think Auto 2017 | Ontario Chrysler Jeep Dodge Ram

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Our Notes from Google's Think Auto 2017 | Ontario Chrysler Jeep Dodge Ram

In this year's "Think Auto 2017", Google drilled down into details around the Auto Buyers' Journey more than what we've seen in previous years. Here are our notes from one of the very important presentations that set the theme of the entire conference: According to Google, there are three types of Auto Buyers: First Time […]

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CES 2017: Virtual Assistants, A New Driving Trend

  At the always-popular Consumer Electronics Show (CES) in Las Vegas this year, automotive tech made an impressive splash with four top car-makers showcasing new virtual assistant technology from Microsoft, Amazon, and Google. With various types of AI in the news at every turn, car buyers can look forward to features focused on making life […]

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Our Notes from Google's Thinkauto 2016 and The Automotive Consumer Journey in 2016

Google’s ThinkAuto 2016 was in Massey Hall, Toronto yesterday; Sep 8th, 2016, and they presented the 2016 Consumer Journey in Canada, here are our notes:  General:  • 1 in 4 stay loyal between the thinking step and the buying step. • 9 in 10 Auto Shoppers use the internet when searching for a Car; • […]

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2017 Chrysler Pacifica: Google & Celebrities are endorsing it, why?

  2017 Chrysler Pacifica Minivan Has Just Entered the Orbit of Google’s Driverless Technology Google’s self-driving technology just got bigger and better by pairing with the “coolest of the cool” 2017 Chrysler Pacifica. By ordering a group of 100 Pacifica minivans to further its self-driving technology, Google has just shone a spotlight on the superlative […]

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