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The Evolution of the Chrysler SRT Brand

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Definition of a Fiat Chrysler High Performance Auto Group

Many Toronto drivers have seen the SRT brand on your favourite cars, but a lot of you might wonder where the name came from and what those famous letters actually stand for.
Commonly known as SRT, Street & Racing Technology is the name of a Fiat Chrysler automobile group that stands out for its superbly high performance vehicles. The powerful Dodge Challenger SRT Hellcat is the newest SRT car to be released, and it’s one of the fastest SRT vehicles around. At 707 horsepower and with great muscle car looks, it delivers a speed and glory that’s hard to beat, and it’s prized by many Toronto drivers. Another SRT production model known for its outstanding speed is the 2010 Dodge Viper SRT-10 series that has been known to complete a quarter mile in just 11.7 seconds. Other high-performing SRT models that completed a quarter mile in around 12.8 to 14.6 seconds are the Dodge Caliber SRT-4 and the AMG-based Chrysler Crossfire SRT-6.
Part of what’s special about the SRT is that only premium quality parts are used in the SRT vehicle line, and the tuning of Chrysler, Jeep and Dodge SRTs is of the highest quality to ensure their optimum performance.
 

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The Evolution of the Chrysler SRT Brand

Initially the SRT group was developed to work on the Dodge Viper and was called, appropriately enough, “Team Viper”. Then Team Viper was merged with the Plymouth Prowler team, “Team Prowler’, under the banner of SVE, or the Specialty Vehicle Engineering Group. In the new millennium the SVE team was renamed the PVO team, for Performance Vehicle Operations, and by 2004 the Street & Racing Technology name, or SRT brand, became the group’s insignia. The SRT automobile group both produces and tunes up vehicles for Jeep, Dodge and Chrysler vehicles.
The very first 6.4-litre HEMI engine was launched by Chrysler in 2011, followed by newer versions such as the SRT-8 with a 392 HEMI producing 470 horsepower and delivering a 470 lb-ft torque. Vehicles that use the new engine are the Dodge Charger SRT8, the 2012 Dodge Challenger SRT8, the Jeep Grand Cherokee SRT8 and the Chrysler 300 SRT8. Some of the marvelous benefits of the improved engine in the current SRT8 models are improved fuel efficiency and increased speed.
By 2012 the completely separate SRT brand was promoted under the umbrella of the Chrysler Group. The famous Dodge Viper was sold during the 2013 and 2014 model years under the SRT Viper model name.
2014 was a milestone year for the SRT brand, when it became reconsolidated under the Dodge umbrella, and when the SRT Hellcat engine was announced by Chrysler.
 

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An SRT Car’s Engine Type Dictates its Model Name

Once you know how the SRT naming convention works, it’s easy to understand more about a vehicle’s engine type and detail. The number of cylinders an engine has is indicated in the number following the “SRT” part of its name. The Chrysler 300C SRT8 comes with a 6.1-litre HEMI V8 engine, and the Dodge Ram SRT-10 and Dodge Viper SRT-10 both were powered by an 8.3-litre V-10 engine.
 

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